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Greg Rothman
New York, NY

I was born in St. Louis, MO. It was a great place to grow up, but I think my life became most crytalized when I came to
NYC for graduate school (I got my Masters in Physical Therapy). I moved back to St. Louis and practiced PT for 6 years, but
grew VERY bored with the midwest and disillusioned by working within the health care industry (I really just felt unable to
truly help people in the face of all of the red-tape and being told by insurance companies how I should treat my patients).
I gave up a lot to move back to NYC, but the bug had bitten and I felt I would really thrive in the urban environment. I was
right. As soon as I got back here, I started working in a health club atop the Marriot Hotel right in between the World Trade
Center buildings. I didn't find it challenging there, and I started working for Equinox Fitness Clubs just before September
11th, 2001. It was a fateful decision. I quickly reached the top-tier of training at Equinox and took over as PT Manager when
the previous manager quit (on her recommendation). Equinox did give me some of the tools I needed to succeed in the fitness
industry, but I believe that a lot of those tools come from the inside. I've always had a passion for helping people feel
better about themselves. I never consider working with my clients (or patients before) "work". To me, a job behind a desk
is like a punishment. I love to be face-to-face with another human being, learning about them and their lives, what makes
them tick, and what I can do to help them to overcome hurdles in their lives and be the best that they can be.
Primary Goals
My studio will gross $150,000 in the 6 months beginning Sept. 1, 2006. This is a 50% increase over the previous 6 months.
At the end of this period, March 1, 2007, my studio will have $40,000 in the bank as the beginning of my preparations for
the challenge of a potential landlord-mandated move at the end of 2007.
Beginning January 1, 2007, I will no longer feel the need to work regularly on the weekends. I will enjoy those days off
by going out with friends in the evenings and not worrying about getting up early the next day. I will spend time with my
dog in the morning, have a nice breakfast (in or out) and spend the afternoon with an unrushed workout or doing something
cultural like hitting a museum.
I will also take 2-3 full weeks off in 2007, and take 2 vacations during that time -- a trip someplace warm around Feb/March
2007 and a city in Europe in the fall of 2007.
Here's What Greg Feels He Can Contribute to the Members of the Group
My biggest contribution to the group is that I've reached the point in my career where I've worked the scope of the field.
I started as a club trainer (and moved into management), went out on my own as an independent and finally opened my own fitness
studio. Because of this, I've been in the shoes (at least categorically) of everybody in the group and can share my experiences
(positive and negative) of each as well as my experience of that evolution. On that path, I've made some good choices and
some that were not, but all of them can be instructional.
Here's What Greg Would Most Like the Members of the Group to Do To Help Him
There are those in the group that can help me become a better business owner from an operational standpoint. I had a lot
to learn in this area, having just opened my studio this year. Others, I feel, are excellent at marketing and pr and can help
me in this very important area in which I feel I am far from expert.
The Greg Evolution (evidence that betterment is already in motion)
A year ago I was working as an independent trainer, having left Equinox the year before. I had a busy schedule seeing clients,
but didn't have any other responsibilities, but also didn't have any other means income. Now, having opened my own studio
this year, I am much busier and much more challenged (for better and worse). I don't see as many clients personally, but manage
others. In this way, I am able to expand my reach, as was always my goal, and help a greater number of people reach theirs.
In doing so, I can also do better financially by building my business than I could by building my own clientele.
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